Opens in a new tab

trending concept

Rooted in Science

Rooted in Science reframes hair health as scalp health. Five hero actives, each matched to a distinct mechanism, work from scalp to root to strand, backed by clinical and lab data and ready to formulate.

Healthy Hair Starts at the Root

Consumers want long-term hair health, not quick fixes, and they’re bringing skincare expectations to the scalp: serums, targeted actives, and real proof. Thinning has become an open conversation, driven by life stage, stress, and GLP-1-related shedding. Demand for repair is rising too, but without animal protein, heavy buildup, or stiffness.

34%

of US hair care consumers name hair loss as a top concern (Mintel, 2025)

47%

believe scalp health affects the health and look of their hair (Mintel, 2025)

80 Million

Americans have hereditary thinning, including 30 million women (American Academy of Dermatology)

Rooted in Science treats hair health as a whole system, from a balanced scalp to a healthy follicle to a stronger strand, with clinically supported ingredients and formulas ready to scale.

Five Hero Actives, From Scalp to Strand

Explore our featured natural and upcycled actives that are rooted in science and designed for healthier hair

  • HA-Oil

    Hyaluronic acid made for oil systems. It supports follicle vitality, strengthens hair and smooths the surface. COSMOS-approved. Ideal for scalp and strand.

    View Product

  • ViaPure® Sabal

    A refined saw palmetto extract that balances oil at the source by inhibiting 5α-reductase Type 1, and calms irritation for a healthier scalp environment. Ideal for scalp.

    View Product

  • American Ginseng PDRN

    A plant-derived PDRN that calms the scalp inflammation behind shedding. In a 12-week study it increased local hair density by 24%. Ideal for scalp.

    View Product

  • Evosina® GP Green

    A natural-origin lichen active that visibly reduces flaking and redness and soothes itch in rinse-off products. Ideal for scalp.

    View Product

  • Vari®Ker Green

    Upcycled vegetable proteins that mimic keratin, restoring protein content and smoothing bleach-damaged hair, with no animal sources. Use for strand care.

    View Product