trending concept

Beyond Brightening

Beyond Brightening reframes glow as skin health. Four pillars, each matched with a hero active that plays a distinct role, backed by clinical proof, and brought to life in inspiring ready-to-market formulas.

Glow for All

Brightening has moved from a niche claim to one of the top five skincare claims globally, and the demand is coming from three directions at once: everyday consumers seeking tone and radiance, a wave of women navigating hormonal skin change, and younger generations investing in prevention before signs of aging appear.

52%

52% of adults 18–45 report dullness or pigmentation concerns

Top 5

Brightening ranks in the top 5 skincare claims worldwide (Mintel, 2024)

75 Million

Nearly 75 million US women are currently navigating perimenopause, menopause, or post-menopause

Beyond Brightening answers that call with clinically proven ingredients and ready-to-scale formulas — delivering glow through skin health across four pillars.

Four Hero Actives, Four Mechanisms of Action to Brightening

correct

ViaFerm® White Shiitake SP

Degrades existing melanin at the source, correcting dark spots.

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even

ViaDerm® TXA

Stops uneven pigment upstream, interrupting both the pigment pathway and the vascular redness behind it.

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reveal

ViaPure® Rice

Gentle resurfacing via phytic acid (IP6) for effective desquamation at a lower concentration than typical AHAs.

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renew

Matsutake PDRN

Plant-derived PDRN for regeneration and skin longevity that consistently outperforms animal-derived PDRN across every measured benefit.

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Beyond Brightening answers that call with clinically proven ingredients and ready-to-scale formulas — delivering glow through skin health across four pillars.

Get Inspired

Formulas that put the Beyond Brightening actives to work.

  • 28-Day Radiance Reset

    A daily lotion that corrects pigmentation at the source. A mushroom bio-ferment that biocatalytically degrades existing melanin, actively breaking down the pigment that dulls skin and clouds an even complexion. Delivers measurable radiance in 28 days, backed by a clinical study.

    Featured Actives:

    ViaFerm® White Shiitake SP (2%)

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  • Illuminating Glow Primer

    Triple-action radiance drop work to instantly illuminate skin, gently exfoliate skin and even tone with continued use. A hydrating, serum- like texture is the ideal skin prep before applying complexion products like foundations and concealer.

    Featured Actives:

    ViaPure® Rice & ViaDerm® TXA

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  • Overnight Renewal Mask

    A rich, cushiony leave-on treatment that gives skin all night to work, supporting cellular renewal, barrier recovery, and boosts brightness.

    Featured Actives:

    Matsutake PDRN & ViaFerm® White Shiitake SP

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  • Glow Tonic

    A weightless, water-thin essence that turns the first step of any routine into a glow ritual with gentle exfoliation for smoother, brighter-looking skin.

    Featured Actives:

    ViaPure® Rice & ViaFerm® White Shiitake SP

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